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Digital Marketing Manager

Company: Jollibee
Location: West Covina
Posted on: June 12, 2021

Job Description:

JOB SUMMARY

The Digital Marketing Manager for Jollibee North America will be responsible for planning, developing, implementing and managing the overall digital marketing strategy of the brand, including optimizing our online presence across digital touchpoints and executing cut-through digital marketing activities. This also includes sales channels (online ordering, and 3rd Party Aggregators) as well as generating site traffic, managing our presence on social and search platforms, developing a loyalty program and implementing email marketing efforts. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

ESSENTIAL SKILLS

Develops digital marketing strategies by identifying trends and insights, and optimizes spend and performance based on the insights. Also recommends new and creative growth strategies through digital marketing, including marketing effectiveness by identifying short-term and long-range issues that must be addressed. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Sales Channel Management

  • Lead Online Ordering channel management including marketing promotions and menu optimization
  • Lead marketing promotions, offers and campaigns designed to drive sales growth and new user acquisition through digital ordering channels
  • Manage 3rd Party Aggregator (DoorDash) relationship including marketing promotions and innovation partnerships
  • Utilizes strong analytical ability and collaborates with agencies and other vendor partners to evaluate end-to-end customer experience across multiple channels and customer touch points.

Social and Search Platform Management

  • Designs, builds, and maintains our social media presence.
  • Manage the Social media calendar, including agency partner relationship for content creation and channel management
  • SEO and SEM of the Jollibee USA and Jollibee Canada websites
  • Optimize our presence on independent search and review platforms (Yelp)

Email Marketing

  • Manage the expansions of email marketing platform including promotional calendar, content development and post-evaluation

COMMON KEY RESULT AREAS (KRA) if any:

On top of the above essential functions, the Digital Marketing Manager will perform the following key result areas common to all Marketing team members:

  • Accelerate Sales Growth
  • Ensure Solid Profitability
  • Improve Brand Accessibility
  • Expand Reach and Appeal to a Broader Market
  • Build Marketing Capabilities to Support Accelerated Growth

Others

  • Collaborate and initiate business meetings with direct reports, internal support functions and external clients to achieve desired results related to department's projects.
  • Manage allocated budget for project/s and/or assigned brand/units/department.
  • Manage significant timelines and deliverables as agreed.
  • Perform other job or marketing expertise related assignments in order to develop one's self and/or share one's expertise resulting to support work efficiencies.

JOB SPECIFICATIONS

Education

  • Minimum Bachelor's degree in marketing or a related field or any equivalent related course.

Experience

  • At least 3-5 years of progressive and extensive work experience in digital marketing from manufacturing and/or foodservice industry, or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in setting up and optimizing Google Adwords, Facebook and Instagram campaigns
  • Solid knowledge of website and marketing analytics tools
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Skills and Essential Traits

  • A passion for food!
  • Foundational knowledge of principles related to brand management, a demonstrated understanding and application of marketing techniques.
  • A prove track-record of successful digital platform marketing success
  • Ability to translate data into insights for actionable growth
  • Self-motivated, organized, thorough, and detail-oriented.
  • Must be able to work independently with minimal supervision
  • Energetic, passionate, and a strong desire to build an emerging brand
  • Excellent time and project management skills, a proven ability to manage multiple projects simultaneously
  • Working knowledge of website analytics tools (e.g., Google Analytics)
  • Excellent verbal and written communication skills.
  • Comfortable presenting high-level reports to senior management.
  • Ability to think creatively and innovatively.
  • Relationship skills to be able to work across all teams and functions.
  • Excellent presentation development and storytelling skills in Powerpoint and analysis in Excel

Non-Essential Duties and Responsibilities

  • Perform administrative duties as necessary i.e. making copies, filing, etc.
  • Prepare department plans, objectives, goals, strategies and measures.
  • Prepare annual budget and manage operating expenses pertaining to brand assignment or assigned function.
  • Prepare management reports.

Other Qualifications

  • Computer Literacy: Proficient in MS Applications (MS Word, Excel, Powerpoint) and trainable in other software related to food analysis
  • Physical Effort/Requirements: While performing the duties of this job, the employee will: (indicate items to be included)
  • Need to speak and hear well enough to give/receive instructions, feedback and communicate with employees, customers and partners/suppliers.
  • Be required to work irregular hours, varying work shifts schedules as necessary at work.
  • Work Environment: While performing the duties of this job, the employee is regularly exposed to: (indicate items to be included)
  • Support Center
  • Store and vendor/supplier plant visits, as necessary.
  • Tensions and pressures may arise in meeting deadlines and goals.

This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.

If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company's purposes.

Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s).

This company is an Equal Opportunity Employer.

Keywords: Jollibee, West Covina , Digital Marketing Manager, Other , West Covina, California

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