Web Personalization Practice Lead
Company: VirtualVocations
Location: Vista
Posted on: May 20, 2025
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Job Description:
A company is looking for a Web Personalization & Experience
Optimization Practice Lead.
Key Responsibilities
Define and scale personalization and experimentation offerings,
including strategy and platform enablement
Lead client engagements, workshops, and develop end-to-end
personalization strategies
Collaborate with cross-functional teams to execute personalized
experiences and measure performance
Required Qualifications
8-10+ years of experience in digital personalization or digital
experience optimization
Hands-on expertise with Optimizely and Sitecore platforms
Strong understanding of segmentation, audience targeting, and
decision logic
Experience in designing and running A/B and multivariate tests
Bachelor's degree in Marketing, Digital Strategy, or a related
field preferred
Keywords: VirtualVocations, West Covina , Web Personalization Practice Lead, IT / Software / Systems , Vista, California
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