Location: West Covina
Posted on: November 27, 2022
An energetic marketing professional who is able to multi-task
effectively, offer quick and accurate advice and provide creative
input to help build, promote and enhance the assigned brand/s. S/He
is passionate about uncovering consumer insights and delivering
innovative marketing campaigns. Likewise, s/he will generate
strategies that grow market share and brand's reputation, improve
customer experience and drive growth.
SPECIFIC KEY RESULT AREA (KRA):
Develop brand and business-building insights founded on a holistic
understanding of consumers.
Category Strategy & Portfolio Management:
Project a vision for the Category's future and develops a strategy
that grows the category and manages the portfolio.
Brand Equity Management: Develop and execute the marketing plans
that consistently build the brand towards its vision (Brand
Promotions Management (systemwide & local store marketing):
Develop and execute systemwide promotions that are integrated into
the brand's marketing plans.
Guide and support local store marketing activities that build onto
the brand's marketing plans.
Restaurant Operations Understanding: Develop a relevant
understanding of Store Operations, Commissary, Supply Chain, RSQM,
Network Development, Purchasing, and R&D for flawless marketing
Product Innovation Management (Innovation project management and
Concept & product development):
Effectively and efficiently direct the launch of new and improved
products, and evaluate performance against measurable
Develop concepts and products that are based on consumers' needs
and address marketing objectives.
Brand Communications Management (Campaign Brief Development,
Creative Judgment, Integrated Marketing Campaigns Development, PR &
crisis management, Retail & Visual Identity Development):
Develop clear and concise campaign briefs that direct and inspire
Evaluate creative output on the basis of the brief and principles
of target market classification and the creative magnifier.
Develop integrated marketing campaigns that deliver one synergized
message across different mediums.
Develop campaign-consistent PR programs that address business,
marketing, and communication objectives.
Develop retail & visual identity designs that can build the brand
and the business.
Financial Management (Brand Financial Management & Financial
Apply financial analyses in decision-making when developing and
evaluating marketing activities.
Integrated Marketing Research Plan (IMRP)
Management (Research Planning, Research Analysis &
Develop a research brief and plans for research to achieve brand
Integrate research findings across the IMRP and applies them into
strategic marketing actions
Media Management (Media planning, execution & evaluation):
Develop the media strategy and plans according to the campaign
objectives, planning guidelines, and brand recipe. Monitor and
evaluate the performance of media plans for future application of
Administration & Reports:
Prepare individual, department's, team's plans, objectives, goals,
strategies and measures (OGSM).
Prepare management and adhoc reports.
Education and Experience
3-4 years experience in Brand Management or in Creative, Media or
At least College Degree or related courses in Business, Management,
Marketing Management or related college degree and/or equivalent
combination of education & experience.
Demonstrated experience in leading and managing marketing
people/team preferably in food service or retail industry.
ESSENTIAL SKILLS & TRAITS
Brand Equity Management
Category Strategy and Portfolio Management
Research Planning, Analysis and Application
Core Competencies: C.A.M.P. requirements
Creating the Business
Advancing Personal Excellence
Managing the Business
Promoting People Processes
Balance of Authoritative and Collaborative
Wants to Lead
Planning & Organizing
Coaching, training and development of people
Behavioral Attributes (live the core values of the
Speed with Excellence
Humility to listen and learn
Honesty and Integrity
Spirit of Family and Fun
Proficient in MS Applications (MS Word, Excel, Powerpoint,
While performing the duties of this job, the employee will:
Sit for the majority of their scheduled work shift.
Lift, reach, pull, push, grasp and use hands frequently.
Bend and/or squat down rarely on scheduled shift.
Climb, stoop and/or kneel rarely.
Lift up to 20 pounds occasionally.
Need to see well enough to read/compose email, reports and use the
computer and be proactive to customers' needs.
Need to speak and hear well enough to receive instructions and
communicate with employees and customers.
Be required to work irregular hours, varying work shifts schedules.
May oftentimes be required to attend meetings and coordinate with
agency partners and/or colleagues in other time zones.
While performing the duties of this job, the employee is regularly
Sedentary work, long sitting when in the office, standing & walking
regularly , working with internal & external people.
Kitchen equipment when in the stores or R&D
Hot and cold temperatures and a wet work area when in the stores or
Cleaning chemicals when in the stores.
Possible cuts and burns when in the store, kitchen or
Moderate noise level in work environment is usually.
Wet and slippery floors when in the store, kitchen or
Tensions and pressures may arise in meeting deadlines and goals
Keywords: Chowking, West Covina , Brand Manager, Executive , West Covina, California
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