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Brand Manager

Company: Jollibee
Location: West Covina
Posted on: November 27, 2022

Job Description:

BRAND MANAGERAn energetic marketing professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help build, promote and enhance the assigned brand/s. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Likewise, s/he will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.ESSENTIAL FUNCTIONSSPECIFIC KEY RESULT AREA (KRA): - Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers. - Category Strategy & Portfolio Management: Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio. - Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision (Brand Recipe) - Promotions Management (systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans. - Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution. - Product Innovation Management (Innovation project management and Concept & product development): Effectively and efficiently direct the launch of new and improved products, and evaluate performance against measurable objectives. Develop concepts and products that are based on consumers' needs and address marketing objectives. - Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development): Develop clear and concise campaign briefs that direct and inspire creative outputs. Evaluate creative output on the basis of the brief and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that deliver one synergized message across different mediums. Develop campaign-consistent PR programs that address business, marketing, and communication objectives. Develop retail & visual identity designs that can build the brand and the business. - Financial Management (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making when developing and evaluating marketing activities. - Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research to achieve brand objectives. Integrate research findings across the IMRP and applies them into strategic marketing actions - Media Management (Media planning, execution & evaluation): Develop the media strategy and plans according to the campaign objectives, planning guidelines, and brand recipe. Monitor and evaluate the performance of media plans for future application of learning.Administration & Reports: Prepare individual, department's, team's plans, objectives, goals, strategies and measures (OGSM). Prepare management and adhoc reports.JOB SPECIFICATIONS - Education and Experience - 3-4 years experience in Brand Management or in Creative, Media or Digital agency. - At least College Degree or related courses in Business, Management, Marketing Management or related college degree and/or equivalent combination of education & experience. - Demonstrated experience in leading and managing marketing people/team preferably in food service or retail industry.ESSENTIAL SKILLS & TRAITSTechnical Competencies1. Brand Equity Management2. Consumer Insighting3. Category Strategy and Portfolio Management4. Media Management5. Research Planning, Analysis and Application Core Competencies: C.A.M.P. requirementsCreating the BusinessAdvancing Personal ExcellenceManaging the BusinessPromoting People ProcessesEssential Traits1. Takes Initiative2. Persistent3. Wants Challenge4. Analytical5. Balance of Authoritative and Collaborative6. Effective Enforcing7. Enlists Cooperation8. Finance/Business9. Numerical10. Wants to Lead11. Planning & Organizing12. Interpersonal Skills13. People Orientation14. Presentation Skills15. Negotiation Skills16. Project Management17. Coaching, training and development of people - Behavioral Attributes (live the core values of the organization):Customer FocusSpeed with ExcellenceHumility to listen and learnHonesty and IntegritySpirit of Family and Fun OTHER QUALIFICATIONSComputer Literacy: Proficient in MS Applications (MS Word, Excel, Powerpoint, etc.)Physical Effort/Requirements: While performing the duties of this job, the employee will:-- Sit for the majority of their scheduled work shift.-- Lift, reach, pull, push, grasp and use hands frequently.-- Bend and/or squat down rarely on scheduled shift.-- Climb, stoop and/or kneel rarely.-- Lift up to 20 pounds occasionally.-- Need to see well enough to read/compose email, reports and use the computer and be proactive to customers' needs.-- Need to speak and hear well enough to receive instructions and communicate with employees and customers.-- Be required to work irregular hours, varying work shifts schedules. May oftentimes be required to attend meetings and coordinate with agency partners and/or colleagues in other time zones. -INDHEADOFFICE

Keywords: Jollibee, West Covina , Brand Manager, Executive , West Covina, California

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