Brand Manager

Company: Chowking
Location: West Covina
Posted on: August 3, 2022

Job Description:

Why Join Us?We are a stable and fast-growing food service company operating in North America (US & Canada), and we offer our employees the following:---Great work culture, a compelling mission- vision- values, and a work environment of family spirit & fun---Excellent training & career advancement opportunities---Continuous learning & development---Strong family values & culture---Employee Benefits:Health Benefits401 (k) MatchJob growth opportunitiesPaid LeavesPaid Life InsuranceEmployee DiscountsMeal PrivilegesAnd other employee perks Recipient of two (2) Global Employer Excellence Awards---Gallup Exceptional Workplace Award---Forbes' List of the World's Best Employers We are looking for a BRAND MANAGER (CHOWKING) a full-time permanent position in our Marketing Department (Support Center / Corporate Office) located in West Covina, CA.S/he is an energetic marketing professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help build, promote and enhance the assigned brand/s. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Likewise, s/he will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth. THIS ROLE SPECIFICALLY REQUIRES BRAND MANAGEMENT EXPERIENCE IN THE RESTAURANT / FOOD SERVICE INDUSTRY.SPECIFIC KEY RESULT AREA (KRA):---Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.---Category Strategy & Portfolio Management: Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.---Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision (Brand Recipe)---Promotions Management (systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans.---Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R for flawless marketing execution.---Product Innovation Management (Innovation project management and Concept & product development): Effectively and efficiently direct the launch of new and improved products, and evaluate performance against measurable objectives. Develop concepts and products that are based on consumers' needs and address marketing objectives.---Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development): Develop clear and concise campaign briefs that direct and inspire creative outputs. Evaluate creative output on the basis of the brief and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that deliver one synergized message across different mediums. Develop campaign-consistent PR programs that address business, marketing, and communication objectives. Develop retail & visual identity designs that can build the brand and the business.---Financial Management (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making when developing and evaluating marketing activities.---Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research to achieve brand objectives. Integrate research findings across the IMRP and applies them into strategic marketing actions---Media Management (Media planning, execution & evaluation): Develop the media strategy and plans according to the campaign objectives, planning guidelines, and brand recipe. Monitor and evaluate the performance of media plans for future application of learning.Administration & Reports: Prepare individual, department's, team's plans, objectives, goals, strategies and measures (OGSM). Prepare management and adhoc reports.Job Requirements:---With at least 5 years of experience in Brand Management or in Creative, Media or Digital agency.---At least College Degree or related courses in Business, Management, Marketing Management or related college degree and/or equivalent combination of education & experience.---Demonstrated experience in leading and managing marketing people/team preferably in food service or retail industry. ---Proficient in MS Applications (MS Word, Excel, PowerPoint)---Above average planning and organization skills, detail-oriented and flexible/adaptable in work schedules and assignments. Work LocationTokyo Teriyaki Corporation dba CHOWKING100 N. Barranca St., Ste 1200West Covina, CA 91791 THIS JOB IS FOR IMMEDIATE PLACEMENT.Honeybee Foods Corporation is an Equal Opportunity Employer.

Keywords: Chowking, West Covina , Brand Manager, Executive , West Covina, California