Brand Manager
Company: Chowking
Location: West Covina
Posted on: August 3, 2022
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Job Description:
Why Join Us?We are a stable and fast-growing food service
company operating in North America (US & Canada), and we offer our
employees the following:---Great work culture, a compelling
mission- vision- values, and a work environment of family spirit &
fun---Excellent training & career advancement
opportunities---Continuous learning & development---Strong family
values & culture---Employee Benefits:Health Benefits401 (k)
MatchJob growth opportunitiesPaid LeavesPaid Life InsuranceEmployee
DiscountsMeal PrivilegesAnd other employee perks Recipient of two
(2) Global Employer Excellence Awards---Gallup Exceptional
Workplace Award---Forbes' List of the World's Best Employers We are
looking for a BRAND MANAGER (CHOWKING) a full-time permanent
position in our Marketing Department (Support Center / Corporate
Office) located in West Covina, CA.S/he is an energetic marketing
professional who is able to multi-task effectively, offer quick and
accurate advice and provide creative input to help build, promote
and enhance the assigned brand/s. S/He is passionate about
uncovering consumer insights and delivering innovative marketing
campaigns. Likewise, s/he will generate strategies that grow market
share and brand's reputation, improve customer experience and drive
growth. THIS ROLE SPECIFICALLY REQUIRES BRAND MANAGEMENT EXPERIENCE
IN THE RESTAURANT / FOOD SERVICE INDUSTRY.SPECIFIC KEY RESULT AREA
(KRA):---Consumer Insighting: Develop brand and business-building
insights founded on a holistic understanding of
consumers.---Category Strategy & Portfolio Management: Project a
vision for the Category's future and develops a strategy that grows
the category and manages the portfolio.---Brand Equity Management:
Develop and execute the marketing plans that consistently build the
brand towards its vision (Brand Recipe)---Promotions Management
(systemwide & local store marketing): Develop and execute
systemwide promotions that are integrated into the brand's
marketing plans. Guide and support local store marketing activities
that build onto the brand's marketing plans.---Restaurant
Operations Understanding: Develop a relevant understanding of Store
Operations, Commissary, Supply Chain, RSQM, Network Development,
Purchasing, and R for flawless marketing execution.---Product
Innovation Management (Innovation project management and Concept &
product development): Effectively and efficiently direct the launch
of new and improved products, and evaluate performance against
measurable objectives. Develop concepts and products that are based
on consumers' needs and address marketing objectives.---Brand
Communications Management (Campaign Brief Development, Creative
Judgment, Integrated Marketing Campaigns Development, PR & crisis
management, Retail & Visual Identity Development): Develop clear
and concise campaign briefs that direct and inspire creative
outputs. Evaluate creative output on the basis of the brief and
principles of target market classification and the creative
magnifier. Develop integrated marketing campaigns that deliver one
synergized message across different mediums. Develop
campaign-consistent PR programs that address business, marketing,
and communication objectives. Develop retail & visual identity
designs that can build the brand and the business.---Financial
Management (Brand Financial Management & Financial Analysis): Apply
financial analyses in decision-making when developing and
evaluating marketing activities.---Integrated Marketing Research
Plan (IMRP) Management (Research Planning, Research Analysis &
Application): Develop a research brief and plans for research to
achieve brand objectives. Integrate research findings across the
IMRP and applies them into strategic marketing actions---Media
Management (Media planning, execution & evaluation): Develop the
media strategy and plans according to the campaign objectives,
planning guidelines, and brand recipe. Monitor and evaluate the
performance of media plans for future application of
learning.Administration & Reports: Prepare individual,
department's, team's plans, objectives, goals, strategies and
measures (OGSM). Prepare management and adhoc reports.Job
Requirements:---With at least 5 years of experience in Brand
Management or in Creative, Media or Digital agency.---At least
College Degree or related courses in Business, Management,
Marketing Management or related college degree and/or equivalent
combination of education & experience.---Demonstrated experience in
leading and managing marketing people/team preferably in food
service or retail industry. ---Proficient in MS Applications (MS
Word, Excel, PowerPoint)---Above average planning and organization
skills, detail-oriented and flexible/adaptable in work schedules
and assignments. Work LocationTokyo Teriyaki Corporation dba
CHOWKING100 N. Barranca St., Ste 1200West Covina, CA 91791 THIS JOB
IS FOR IMMEDIATE PLACEMENT.Honeybee Foods Corporation is an Equal
Opportunity Employer.
Keywords: Chowking, West Covina , Brand Manager, Executive , West Covina, California
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