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Director of Marketing Analytics

Company: VirtualVocations
Location: Burbank
Posted on: May 3, 2025

Job Description:

A company is looking for a Director of Marketing Data Analytics and Activation.
Key Responsibilities

Lead the analytics strategy, ensuring alignment with business objectives
Manage data collection tools and ensure accurate tracking across marketing channels
Oversee data integration and collaboration with internal stakeholders and external partners

Required Qualifications

Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field (Master's preferred)
7+ years of experience in web analytics, with at least 3 years in a leadership role
Expertise in Google Analytics 4, Segment, and other analytics tools
Strong understanding of marketing data ecosystems and compliance regulations
Exceptional leadership and team management skills

Keywords: VirtualVocations, West Covina , Director of Marketing Analytics, Advertising , Burbank, California

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